I have a passion for creating intuitive, high-impact user experiences. With a background in the mid to high-end hospitality sector, my strengths lie in translating business goals into user-friendly, aesthetically refined designs.
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• Project Role: Senior UX/UI Designer
• Overview: Orchestrated the complete redesign of Gusto Group’s website, focusing on enhancing user experience and showcasing their diverse dining and nightlife venues.
• Challenges & Solutions: Integrated multiple brands into a unified interface, leveraging Webflow for cohesive design and functionality. Addressed brand identity and marketing alignment in collaboration with a Graphic Designer and Marketing Leader.
• Impact & Innovations: Improved user engagement and increased online reservations. Introduced custom animations and integrated essential third-party tools like Addevent for event scheduling and MailerLite for newsletters, boosting functionality and user interaction.
• Tools & Technologies: Utilized Webflow, Figma, and Adobe Suite, incorporating basic coding for custom features due to the lack of in-house programmers.
• Team Collaboration: Managed the project remotely from Mexico, ensuring seamless communication across international teams.
Interested in the strategic design details?
• Project Role: Senior UX/UI Designer
• Overview: Led the redesign of Toro Kitchen and Bar's website, enhancing the integration of cultural events and culinary offerings.
• Challenges & Solutions: Developed a user-centric interface that dynamically combines dining and cultural experiences. Utilized Webflow to integrate seamless navigation and real-time updates for events, such as automated date updates for Flamenco performances.
• Impact & Innovations: Achieved the highest newsletter engagement among projects. Implemented custom coding to automate event dates and collaborated with a Mexican artist to create engaging animations for the Our Story tab.
• Tools & Technologies: Built on Webflow, with custom coding learned through ChatGPT to automate features, and integrated third-party tools like Addevent and MailerLite
• Team Collaboration: Worked remotely, coordinating with an international team to blend artistic elements with functional design.
Curious about the design process or the integration of automated features?
• Project Role: Senior UX/UI Designer
• Overview: Led the website development for Stylus Mixology, aimed at capturing the essence of its retro-inspired theme and vibrant nightlife offerings.
• Challenges & Solutions: Crafted a design that resonates with the 70s and 80s disco themes, integrating seamless navigation and real-time event updates. Utilized Webflow for its flexibility in custom design and functionality.
• Impact & Innovations: Elevated the site’s appeal with a nostalgic yet modern user interface, improving visitor engagement and online reservations. Embedded custom animations and integrated third-party tools for enhanced user interaction and operational efficiency.
• Tools & Technologies: Employed Webflow, Figma, and Adobe Suite to create and implement a visually appealing design, incorporating basic coding skills for bespoke animations and functionalities.
• Team Collaboration: Managed the project from Mexico, working effectively with an international team to merge retro aesthetics with contemporary web features.
Intrigued by how we brought the disco era to a digital platform?
• Project Role: Senior UX/UI Designer
• Overview: Orchestrated the website design for Boombox Pizza Bar, focusing on a vibrant, retro-inspired aesthetic that mirrors the bar's 90s and 00s theme.
• Challenges & Solutions: Tasked with capturing the nostalgic essence of two vibrant decades, I utilized Webflow to develop a site that balances fun, functionality, and user-friendly navigation.
• Impact & Innovations: Boosted the bar's digital presence with a visually engaging design that enhances user experience. Integrated dynamic features and third-party tools for events, promotions, and newsletter subscriptions, which have significantly improved customer engagement.
• Tools & Technologies: Employed Webflow, Figma, and Adobe Suite to craft a unique user interface, incorporating custom coding to implement interactive elements and animations.
• Team Collaboration: Managed the design process remotely, coordinating with an international team to ensure the site effectively reflects the bar’s thematic decor and ambiance.
Curious about how we digitalized the 90s and 00s vibe?
• Project Role: Senior UX/UI Designer
• Overview: Guided the creation of the website for St. Paul's Square, designed to reflect the historical and cultural significance of the area while offering a modern user experience.
• Challenges & Solutions: Faced with the challenge of blending historical charm with contemporary functionality, I utilized Webflow to ensure the website not only tells the story of St. Paul’sbut also serves the needs of visitors and locals alike.
• Impact & Innovations: The new site has significantly enhanced the area's online visibility and interaction. Implemented custom features for event listings and community updates, using basic coding to ensure seamless user experiences.
• Tools & Technologies: Used Webflow, Figma, and Adobe Suite for a design that balances aesthetic appeal with practicality, integrating custom animations and third-party tools to enrich user engagement.
• Team Collaboration: Worked remotely, coordinating with stakeholders to ensure the site serves as a digital hub for the community, reflecting both its heritage and future.
Interested in how we digitalized the historic charm of St. Paul’s Square
• Project Role: Senior UX/UI Designer
• Overview: Directed the website creation for The Bunker Mixology, focusing on crafting a visually captivating online space that mirrors the bar’s unique underground theme.
• Challenges & Solutions: Developed a distinctive aesthetic that aligns with The Bunker’s immersive, secretive atmosphere. Employed Webflow to ensure a fluid user experience while maintaining the site's thematic integrity.
• Impact & Innovations: Enhanced the brand's digital presence with a design that reflects its exclusive ambiance. Implemented dynamic elements and third-party integrations for event management and newsletter subscriptions to engage users effectively.
• Tools & Technologies: UsedWebflow, Figma, and Adobe Suite for design and development, integrating custom coding to enable unique features and animations.
• Team Collaboration: Coordinated remotely with a creative team to fuse artistic vision with practical web functionalities.
Want a deeper dive into how we translated The Bunker’s vibe into a digital format?
• Project Role: Senior UX/UI Designer
• Overview: Led the website redesign for El Taco Grill, infusing the vibrant energy of Mexican street food into a dynamic and user-friendly online platform.
• Challenges & Solutions: Addressed the challenge of translating the lively atmosphere of a taco grill into adigital experience. Used Webflow to create a site that's as visually appealingas it is functional, integrating real-time menu updates and event listings.
• Impact & Innovations: The redesign improved online engagement and simplified the ordering process. Introduced interactive elements and seamless third-party integrations for reservations and newsletter sign-ups, enhancing operational efficiency.
• Tools & Technologies: Leveraged Webflow, Figma, and Adobe Suite to craft an interface that captures the colorful essence of Mexican cuisine, complemented by custom coding for unique animations.
• Team Collaboration: Managed the project from Mexico, ensuring cohesive communication across teams to blend culinary culture with modern design elements effectively.
Want to see how we brought the flavors of El Taco Grill to life online?
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